Garnier Names Gisele Bündchen as Its First Global Ambassador
Garnier has just announced its first-ever global ambassador: Gisele Bündchen. The Brazilian supermodel is renowned not only for her iconic looks but also for her coveted beachy, textured waves. This collaboration feels like a natural fit, and Bündchen makes history as Garnier’s inaugural global ambassador in the brand’s 120-year tenure.
To reveal the partnership, Garnier released a four-minute film starring Bündchen. The ad takes an unexpectedly playful turn: although it’s set in Miami, it doesn’t start with sun-drenched beach scenes. Instead, it opens in a conference room where Bündchen, seated with her lawyer and a pile of documents, asks the lawyer to read the entire contract aloud. Bündchen has long prioritized wellness, and Garnier’s emphasis on a blend of nature and advanced science—“high-tech nature”—resonates with that philosophy. The video blends humor with Bündchen’s authentic personality, showcasing her through a sequence of wellness routines—yoga, ice baths, and more—while the lawyer continues reading the contract. The takeaway is clear: Bündchen conducts thorough due diligence before partnering with a brand.
Next, the crew moves to Garnier’s laboratories, with Bündchen’s dog along for the ride, where the brand confirms it does not test on animals and explains its extensive in-lab product testing. The visit culminates in the spotlight product: Garnier Fructis Diamond Sleek Shine-Coat Smoothing Spray, a lightweight vegan anti-frizz spray priced around $8. Marketed for humidity resistance and radiant shine, the formula aims to deliver up to 100 hours of frizz control. It’s described as non-greasy and heat-activated, containing vegan keratin and argan oil to smooth and nourish hair. According to Garnier, independent testing shows up to 100 hours of frizz control, with three times smoother hair and heat protection up to 450°F.
In conjunction with the launch, Garnier is hosting an immersive event in Miami on March 12, followed by a consumer pop-up experience from March 13–14.
It’s Personal
At NewBeauty, we curate trusted beauty insights and deliver them straight to your inbox.
Find a Doctor
Discover a NewBeauty “Top Beauty Doctor” near you.
