Boxxer's Ben Shalom speaks out: The challenges of broadcasting British boxing
In an exclusive interview, Boxxer's CEO Ben Shalom discusses the complexities of broadcasting British boxing, the challenges of working with the BBC, and the potential implications of Sky Sports' recent changes.
The BBC Agreement: A Success Story?
Shalom reveals that the agreement with the BBC is progressing well, with viewing figures improving and a strong partnership with Riyadh Season and Betfred. He acknowledges the BBC's initial skepticism about boxing, but emphasizes the positive impact of sponsorship and funding. The CEO highlights the BBC's responsible reporting on Saudi Arabia and their appreciation for bringing top-level talent to their platform.
Clashing Schedules: A Frustrating Reality
One of the main challenges, according to Shalom, is the scheduling conflicts with other UK broadcasts, particularly the Champions League final. He admits that these clashes are frustrating, especially when they impact viewership and sponsorship opportunities. However, he remains optimistic that these issues will be minimized in the future.
The Chris Billam-Smith Dilemma
Shalom explains the decision not to pursue the purse bid for the WBO eliminator against Roman Fress, attributing it to the BBC's focus on promoting young British talent. He expresses disappointment in the situation, reflecting on the significant progress made with Chris Billam-Smith, who he believes was a valuable asset to the company.
Legal Battle with Sky Sports
Shalom provides an update on the legal action against Sky Sports, confident that a positive outcome is imminent. He discusses the potential implications of Sky's partnership with Most Valuable Promotions and Zuffa Boxing, expressing concern about the influence of American-owned businesses in British boxing.
A Changing Landscape
The CEO reflects on the shift in the boxing landscape, noting that British promoters have traditionally dominated the sport in the UK. He questions the impact of American ownership on the future of British boxing, emphasizing the importance of local promoters and their understanding of the sport's grassroots.
Conclusion: A Call for British Promoters
In conclusion, Ben Shalom emphasizes the significance of British promoters in the boxing industry and expresses his worries about the potential dominance of American-owned businesses. He calls for a continued focus on supporting and promoting British talent, ensuring the sport's rich history and culture remain at the forefront.
